Company Information
Lincoln Leisure's Braeside office

Formerly known as Lincoln Leisure Distributors, Lincoln Pool Equipment was established in 1974. Its founders identified a need in the swimming pool market for a highly-focused distributor of pool products and spare parts.  The concept allowed pool builders, service technicians, pool shops and other pool-related businesses to deal with a supplier that had everything they required under the one roof.  Their vision was for Lincoln to be a "one stop shop" for all things associated with swimming pools.  A key component of this strategy was to have quality products, service and staff on hand to provide technical information on a wide range of products.

Over the next 28 years the company grew and relocated several times.  In July 2002, the business was purchased by the current owner, Lindsay Hartshorne. Since then Lincoln has grown rapidly with the introduction of a much broader range of products and services, relocated twice and has been at the current location, a 3000 square metre office and warehouse in Braeside, since 2010.

 In 2007 Lincoln gained the exclusive right to distribute the highly successful suction cleaner, “The PoolCleaner” developed by Poolvergnuegen, a USA company.  Since Lincoln gained the exclusive right to market and distribute “The PoolCleaner” the product has grown to become one of the largest selling suction cleaners on the Australian market.  Poolvergnuegen has recently been acquired by Hayward and Lincoln proudly continues to be the distributor of “The PoolCleaner” in Australia and New Zealand.

In 2008 an expansion into NSW started with the appointment of a NSW Sales Manager, which grew to the stage of staffing an office and warehouse in 2012 to service the Queensland market as well as NSW.  This year the NSW office will appoint additional staff to support our ‘retail sales van’ concept, which will focus on sales/service and speedy urgent delivery to metropolitan Sydney.

Lincoln recently gained a STANLEY license for the sale of Stanley Poolmaster Pool Tools for Australia and New Zealand, which since its release in 2013, has become the premium quality pool tool range in Australia.

A major component of the Lincoln business strategy is to offer clients a choice of various brands within product groups.  There are at least 6 different pump, filter and chlorinator brands to enable clients to match quality and price point to their particular needs.

Lincoln also offers the largest range of pool and spa spare parts available in Australia, having over 10,000 items on its stock list.


             Latest News


 17 September 2014


Lincoln Appoints New Business Development Manager.

Lincoln is pleased to announce the appointment of Colin Nash as New Business Development Manager, based at Lincoln’s Melbourne Head Office.
Colin has been involved in the pool industry for 8 years. He was General Manager, Sales & Marketing for Davey Water Products before moving on to run his own consultancy company, which is involved in water management systems. Colin currently chairs the Rainwater Harvesting Association of Australia (RHAA).
In this new position with Lincoln, Colin will be involved with the launch of Lincoln’s new products, including expansion of the Stanley brand product range, implementation of a Commercial division and further expansion of the Waterway range of products.
This appointment is an important part of Lincoln’s growth plans over the coming years, following the expansion of the Sydney operation recently announced.
Lincoln Pool Equipment was established in 1974 and this year will mark its 40th Birthday. The business has been with the current ownership for the past 12 year, and in that time has relocated twice in Melbourne to meet the growing needs of the business.

7 August 2014

 Lincoln Pool Equipment expands NSW Business

Lincoln Pool Equipment today announced an expansion of their NSW business to include two new retail sales  positions to service  the NSW market.

 This is an expansion of the successful “retail sales van” concept operating in Victoria since early 2013. (See  photo below) The van and sales person is dedicated to serving the retail market by providing regular calls with  sales/service support and speedy delivery of urgent items.

 Lincoln has expanded rapidly in the Sydney market over the past 2 years, following the opening of their  warehouse and office in Seven Hills, with sales, administration, warehousing and despatch operating from this  facility.

 The two new sales positions will concentrate on the metropolitan area, one focussing on the North and the  other the South, in order to provide regular call cycles. The current sales staff will expand their territories into  more focussed servicing of pool builders, supporting Lincoln’s franchise partners and expanding their  Queensland customer base.

 Lindsay Hartshorne, CEO and owner of Lincoln Pool Equipment, said “This is an exciting time for our  company and our NSW team, as they have done an excellent job over the past few years expanding the  customer base in NSW and Queensland to the stage we are now, where we need more resources to service  our customers”.

 Lincoln Pool Equipment was established in 1974 and this year will mark their 40th Birthday. The business has  been with the current ownership for the past 12 years, and in that time has relocated twice in Melbourne to  meet the growing needs of the business.


Lindsay Hartshorne


Lincoln Pool Equipment


SPASA national member

Lincoln Pool Equipment is a member of the Swimming Pool and Spa Association of Victoria and is also a national member

 Lincoln Pool Equipment

Head Office:         27 Lakewood Blvd
Braeside Victoria 3195
Sydney Office:   Unit 3/13-21 Hallmark St 
Pendle Hill NSW 2145

Telephone: (+61 3) 9580 9016
Fax: (+61 3) 9587 4143